Hedef Kitle:@0.140536:0.859149:0.221063:0.859149:0.221063:0.827817:0.140536:0.827817:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Yurtiçi ve Yurtdışı Satış Ekibi:@0.140536:0.889274:0.344558:0.889274:0.344558:0.855112:0.140536:0.855112:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.169786:0.889274:0.173779:0.889274:0.173779:0.855112:0.169786:0.855112:0.000000
 :@0.293060:0.889274:0.297053:0.889274:0.297053:0.855112:0.293060:0.855112:0.000000
Süre:@0.503338:0.859149:0.535760:0.859149:0.535760:0.827817:0.503338:0.827817:0.000000:0.000000:0.000000:0.000000
1 Gün:@0.503338:0.889274:0.546520:0.889274:0.546520:0.855112:0.503338:0.855112:0.000000:0.000000:0.000000:0.000000:0.000000
Eğitmen:@0.734634:0.859149:0.794940:0.859149:0.794940:0.827817:0.734634:0.827817:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Asena TANIŞ ULUGERGERLİ:@0.734634:0.889274:0.932050:0.889274:0.932050:0.855112:0.734634:0.855112:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
EĞİTİMİN İÇERİĞİ::@0.369282:0.282105:0.474714:0.282105:0.474714:0.254775:0.369282:0.254775:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
- Pazarlama :@0.369282:0.317658:0.427291:0.317658:0.427291:0.295704:0.369282:0.295704:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
İletişiminin :@0.454090:0.317658:0.509260:0.317658:0.509260:0.295704:0.454090:0.295704:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.468840:0.317658:0.471502:0.317658:0.471502:0.295704:0.468840:0.295704:0.000000
Kapsamı ve :@0.538898:0.317658:0.595035:0.317658:0.595035:0.295704:0.538898:0.295704:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
önemi:@0.623706:0.317658:0.654072:0.317658:0.654072:0.295704:0.623706:0.295704:0.000000:0.000000:0.000000:0.000000:0.000000
- Bütünleşik :@0.369282:0.340630:0.428342:0.340630:0.428342:0.318676:0.369282:0.318676:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Pazarlama :@0.454090:0.340630:0.505829:0.340630:0.505829:0.318676:0.454090:0.318676:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
İletişimi  Yönetimi:@0.538898:0.340630:0.623032:0.340630:0.623032:0.318676:0.538898:0.318676:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.553648:0.340630:0.556310:0.340630:0.556310:0.318676:0.553648:0.318676:0.000000
 :@0.607641:0.340630:0.610303:0.340630:0.610303:0.318676:0.607641:0.318676:0.000000
- Stratejik :@0.369282:0.363602:0.417525:0.363602:0.417525:0.341647:0.369282:0.341647:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Marka  mesajını oluşturmak :@0.454090:0.363602:0.595792:0.363602:0.595792:0.341647:0.454090:0.341647:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
- Medya Planı :@0.369282:0.386573:0.437659:0.386573:0.437659:0.364619:0.369282:0.364619:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
hazırlamak:@0.454090:0.386573:0.506130:0.386573:0.506130:0.364619:0.454090:0.364619:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
- Marka  Performans :@0.369282:0.409545:0.469674:0.409545:0.469674:0.387590:0.369282:0.387590:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Kriterleri (Marka  Tüneli):@0.496494:0.409545:0.613509:0.409545:0.613509:0.387590:0.496494:0.387590:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
- Aktivite :@0.369282:0.432516:0.414596:0.432516:0.414596:0.410562:0.369282:0.410562:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.390945:0.432516:0.393607:0.432516:0.393607:0.410562:0.390945:0.410562:0.000000
ve :@0.454090:0.432516:0.467823:0.432516:0.467823:0.410562:0.454090:0.410562:0.000000:0.000000:0.000000
Ajans :@0.496494:0.432516:0.525223:0.432516:0.525223:0.410562:0.496494:0.410562:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Yönetimi:@0.538898:0.432516:0.580627:0.432516:0.580627:0.410562:0.538898:0.410562:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.565237:0.432516:0.567899:0.432516:0.567899:0.410562:0.565237:0.410562:0.000000
- İletişim yatırımlarının :@0.369282:0.455488:0.478030:0.455488:0.478030:0.433534:0.369282:0.433534:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.390301:0.455488:0.392963:0.455488:0.392963:0.433534:0.390301:0.433534:0.000000
 :@0.425654:0.455488:0.428316:0.455488:0.428316:0.433534:0.425654:0.433534:0.000000
sonuçlarını :@0.496494:0.455488:0.551349:0.455488:0.551349:0.433534:0.496494:0.433534:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
ölçebilmek:@0.581302:0.455488:0.633271:0.455488:0.633271:0.433534:0.581302:0.433534:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
(Yatırımın geri dönüşü bakış açısı, ROI) :@0.369282:0.478459:0.553381:0.478459:0.553381:0.456505:0.369282:0.456505:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.386637:0.478459:0.389299:0.478459:0.389299:0.456505:0.386637:0.456505:0.000000
Pazarlama iletişimi konusundaki bütünleşik yaklaşımı, :@0.051912:0.599290:0.308502:0.599290:0.308502:0.577336:0.051912:0.577336:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.118090:0.599290:0.120752:0.599290:0.120752:0.577336:0.118090:0.577336:0.000000
tüm kavramları ve teknikleri hem teorik hem de pratik :@0.051912:0.621277:0.308518:0.621277:0.308518:0.599323:0.051912:0.599323:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.297215:0.621277:0.299877:0.621277:0.299877:0.599323:0.297215:0.599323:0.000000
uygulamaları ile aktarmak. Katılımcıların şirketlerinde :@0.051912:0.643264:0.308496:0.643264:0.308496:0.621310:0.051912:0.621310:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.196087:0.643264:0.198749:0.643264:0.198749:0.621310:0.196087:0.621310:0.000000
pazarlama  iletişimi  projelerinde  kullanmaları  için :@0.051912:0.665251:0.308494:0.665251:0.308494:0.643297:0.051912:0.643297:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.124153:0.665251:0.126815:0.665251:0.126815:0.643297:0.124153:0.643297:0.000000
format ve teknikleri (Marka üçgeni, Brief, :@0.051912:0.687238:0.248979:0.687238:0.248979:0.665284:0.051912:0.665284:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
Aktivite :@0.269468:0.687238:0.308513:0.687238:0.308513:0.665284:0.269468:0.665284:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.284862:0.687238:0.287524:0.687238:0.287524:0.665284:0.284862:0.665284:0.000000
takvimi, Promosyon Planı, Onay formu vb) aktarmak :@0.051912:0.709225:0.308522:0.709225:0.308522:0.687271:0.051912:0.687271:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
ve sağlamaktır. :@0.051912:0.731212:0.125242:0.731212:0.125242:0.709258:0.051912:0.709258:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
 :@0.113409:0.731212:0.116071:0.731212:0.116071:0.709258:0.113409:0.709258:0.000000
PAZARLAMA İLETİŞİMİ :@0.051909:0.294728:0.264350:0.294728:0.264350:0.251456:0.051909:0.251456:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
EĞİTİMİ:@0.051909:0.339028:0.125318:0.339028:0.125318:0.295756:0.051909:0.295756:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
EĞİTİM TÜRÜ::@0.051909:0.474663:0.135007:0.474663:0.135007:0.447333:0.051909:0.447333:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
EĞİTİM KODU::@0.051909:0.518965:0.136388:0.518965:0.136388:0.491635:0.051909:0.491635:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
EĞİTİMİN AMACI::@0.051909:0.563267:0.155238:0.563267:0.155238:0.535938:0.051909:0.535938:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
DIŞ EĞİTİMLER:@0.139728:0.473934:0.223932:0.473934:0.223932:0.447589:0.139728:0.447589:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000:0.000000
MGE14:@0.140110:0.517725:0.182344:0.517725:0.182344:0.491379:0.140110:0.491379:0.000000:0.000000:0.000000:0.000000:0.000000
145:@0.938421:0.962907:0.958068:0.962907:0.958068:0.944481:0.938421:0.944481:0.000000:0.000000:0.000000